Real families. Real heroes. Real stories.
Apple Mouse Productions is an IP and franchise studio operating across the children's media & entertainment ecosystem, creating original, values-led brands that grow into long-term franchises.
Who we are
A world where every child belongs.
A treasure chest of emotionally rich stories and characters that reflect and celebrate every child's unique world through authentic storytelling, imagination, and modern representation.
Our why
Somewhere right now, a child is watching a show where no one looks like their family, lives like their family, or loves like their family.
We're building the mirror every child deserves.
Who we're building for
Apple Mouse builds worlds and characters for families actively searching for stories that reflect who they are, how they came to be, and the lives they actually live. Inclusivity and representation are embedded in the character and world-building from the very first sketch.
LGBTQ+ families
Inclusive, representative stories for same-sex parents, LGBTQ+ parents, and parents raising LGBTQ+ kids, reflecting the full shape of their family and the love that holds it together.
Journey families
Families come in every way. Representation for families whose paths to becoming are stories worth telling, allowing children and adults to see themselves in the worlds we are building.
Neurodivergent families
Emotionally intelligent, accessible, and developmentally supportive stories that reflect the neurodivergent experience, allowing kids and adults to see themselves on screen.
Multiracial & multicultural families
Diverse representation embedded at the story level, never as an afterthought.
Mindful & intentional families
Parents seeking content that reflects the values they want to instill early.
Our mission
To create original, values-led children's franchises that spark imagination, build emotional confidence, and grow into meaningful worlds that families trust and love.
Our vision
A world where children grow up surrounded by stories that reflect modern childhood and nurture kindness, acceptance, imagination, and emotional confidence.
Our purpose
To fill the gaps in children's media around emotional safety, authentic representation, and lasting developmental value, helping every child feel seen and celebrated.
What we stand for
Emotional safety & trust
Everything we create should feel emotionally safe, supportive, and worthy of a family's trust.
Representation reflects real life
Diverse families, identities, and experiences, presented naturally and without stereotypes.
Child-centered storytelling
Created from the child's perspective, honoring curiosity, emotions, and real developmental needs.
Imagination as a skill
Nurtured as a tool for creativity, problem-solving, and emotional growth, not just escape.
Apple Mouse is built different
Our stories aren't imagined from trends or boardrooms. They're built from lived journeys of building a family, navigating differences, and celebrating every child's unique story.
Super Squirrel
Our first original IP series
A brand new world is about to take flight. Super Squirrel is the first original series from Apple Mouse Productions, launching on YouTube in 2026.
About the series
Families Come In Every Way
The Adventures of Super Squirrel centers on a superhero toddler who was blessed with magical powers. Come along and let's fly away as she takes on the big, wide world with her two dads, two dogs, and her mysterious magical mentor.
She's Brave. She's Bold. She's Built Different.
She's Super Squirrel!
There's plenty more to come, so keep your eyes on the sky.
Press
Press and Media Kit
Apple Mouse Productions is an independently owned children's IP and franchise studio. Our debut original series, Super Squirrel, premieres on YouTube in late 2026.
For press inquiries, interview requests, and asset requests, please contact press@applemouse.com
Get involved · Collaborate · Learn more
Let's build worlds families can trust.
Interested in working together, collaborating, or just learning more about what we're building? We'd love to hear from you.
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